Can Small Businesses Benefit from Big Data? | Business Unplugged
Carol interviews marketing adept Marina Erulkar in a recent post on entrepreneur.com titled "The Big Deal Virtually Large Data for Small Business." Carol begins:
"We know that 'big data' is a big buzzword for big concern. However, with all of the information sources that entrepreneurs have available, what are the promises — and potential pitfalls — for minor business owners?
To come up up with a strategy and process for pocket-size business owners to make the almost from big data, I talked to customer-centric, information-driven strategic marketer Marina Erulkar, founder and primary of Hampstead Solutions LLC.
Hither are 8 steps that Marina says that you should exist taking to harness the ability of big data for your small concern.
1. Take a light amplification by stimulated emission of radiation-like focus.
To brand the virtually of large data, minor businesses must exist laser-focused on their intentions and goals, being selective almost what they consider, and disregarding the residual. Equally Marina shared, subject is fundamental to harnessing the power of big data and without it, it'due south too easy to become overwhelmed by the metrics that tin can exist generated. But considering you tin measure it doesn't mean that you lot should."
You can read the residual of the postal service hither.
Source: https://www.carolroth.com/blog/can-small-businesses-benefit-from-big-data/
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